Raluca Banea

Raluca Banea is an advisor at Initium.AI. Raluca was previously the director of strategic marketing at Continewity LLC from September 2010 to December 2012. Before that, they were the manager of customer loyalty programs and marketing at CNA Medical from July 2009 to April 2012.

Raluca has extensive experience in customer satisfaction and marketing. At CNA Medical, they increased basket size and purchase frequency of 22 low volume customers and re-activated 34 high volume lapsed customers by negotiating individual pricing structure and creating purchase incentives, leading to 12% increase in overall company revenues over 6 months. Raluca also initiated and implemented an alert-based customer management system, streamlining operations and elevating customer satisfaction levels from 3.8 to 4.3 on a 5 point scale.

Raluca is a skilled team leader and manager. At CNA Medical, they managed a 6-member cross-cultural, cross-functional team and redesigned their roles to accurately reflect skills and interests, leading to a significant increase in productivity and job morale. Raluca also restructured the relationship with manufacturers' sales reps as a strategic, mutually beneficial partnership, collaborating on aggressive advertising campaigns and promotional activities and generating over $1.5 million in additional revenues in one year.

Raluca has a track record of designing effective marketing campaigns and negotiating favorable contracts with manufacturers. Raluca designed surveys to measure customer satisfaction on key metrics and to identify preferences, buying behavior, and competitive set; implemented customized programs to increase sales by 15% between 2009 and 2010. Raluca also negotiated contracts with manufacturers, securing aggressive discounts and generating 10

Raluca Banea has a Master of Business Administration from The Wharton School, a Master of Arts from The Lauder Institute - University of Pennsylvania, and a BBA and BA from University of North Texas. Raluca is certified in AI for Business from Wharton Online.