James Holzhauer

Svp, Marketing Technology at Inizio Evoke

James Holzhauer has extensive work experience in the marketing technology and digital marketing field. James started their career at Wunderman as a Project Manager, where they managed teams responsible for plan implementation and oversaw various call centers. James then moved on to G2 Worldwide, where they worked as an Associate Director CRM Operations, managing direct marketing acquisition and CRM efforts for multiple pharmaceutical brands.

After that, Holzhauer joined imc2 health & wellness as a Director, leading prelaunch strategic planning and tactical execution for interactive elements of Zantac and Dulcolax. James also developed and launched a website overhaul and CRM effort for ZantacOTC.com.

In 2012, Holzhauer joined Evoke, initially as the Director of Program Operations, and then progressed to positions of increasing responsibility, including Senior Director, VP of Marketing Technology, and currently, SVP of Marketing Technology.

At Evoke, they are responsible for overseeing all aspects of marketing technology, ensuring successful project development and implementation, and developing relationships with agencies and vendors.

Throughout their career, Holzhauer has demonstrated a strong knack for project management, team leadership, and client relationship management.

James Holzhauer earned their Bachelor of Science (B.S.) degree in Advertising and Film from the New York Institute of Technology in New York, New York from 1999 to 2002.

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