Rob Oravetz

Rob Oravetz has over 30 years of experience in the field of art direction and graphic design. Rob started their career at Hoffman/Lewis as a Studio Artist and Graphic Designer, where they assisted in the design of ads and managed the transition to digital production. Rob later worked at Woolward & Partners as a Studio Artist and Graphic Designer, focusing on print and web advertising for technology clients. At FCB Healthcare, they served as an Assistant Art Director, participating in the repositioning of pharmaceutical products through ad design and production. Rob then joined Harrison Wilson & Associates as an Art Director, where they developed brand identities and launched pharmaceutical products. In 2002, they transitioned to freelance work, before eventually joining Giant Creative Strategy in 2004 as a Senior Art Director. At Giant, Rob led the successful launch of a novel drug and a new drug delivery device through the creation and execution of print and digital materials. Overall, their experience spans various industries and responsibilities, showcasing their expertise in art direction and design.

Rob Oravetz attended the Academy of Art University from 1988 to 1989, studying Graphic Design, Art Direction, and Computer Graphics. Prior to that, they attended the School of Visual Concepts from 1987 to 1988, focusing on Graphic Design. Rob obtained a Bachelor of Arts (B.A.) degree in the Practice of Art from the University of California, Berkeley, from 1977 to 1979.