Cristina Guevara

Cristina Guevara has a diverse range of work experience, starting in 2012 as an HR & Bilingual Communications Intern at Crude Oil Pipeline Ecuador. Cristina collaborated with the communications team, produced internal and external communication materials, and managed employee data. Cristina then worked as a Bilingual Executive Assistant at Dygoil Oil & Gas Services, providing administrative support to c-suite executives, managing calendars, planning events, and arranging travel. Next, they served as an Assistant Manager at Assisi BV / Oil&Vinegar, where they identified brand exposure opportunities, developed marketing plans and budgets, and designed marketing collateral. Cristina's role then transitioned to Administrative Assistant at The Ranchmen's Club, where they developed communication materials, provided administrative support, and managed office systems. Cristina later became the Communications & Membership Coordinator and then the Marketing & Membership Director, overseeing social media management, content production, event organization, and marketing campaigns. At Neo Financial, they worked as a Project Manager, Digital Growth, planning and executing content marketing campaigns, creating engaging content, and collaborating with cross-functional teams. Currently, they are working as the Co-Owner of CG Marketing Co., providing business consulting services, managing social media platforms, and helping brands transition to e-commerce. In 2023, Cristina will start working as a Marketing Project Manager at Inkeros.

Cristina Guevara started their education journey in 2010 at Northampton Community College, where they pursued a Bachelor of Business Administration - BBA, with a focus on Business Administration and Management. This program lasted from 2010 to 2011.

In 2014, Cristina enrolled at the University of Calgary, where they completed their Bachelor of Arts - BA degree in Communication and Media Studies. Cristina'sstudies at the University of Calgary continued until 2020.

During their time at the University of Calgary, in 2016, Cristina also obtained an Advanced French Language Proficiency Diploma from UQAM | Université du Québec à Montréal.

Cristina decided to further enhance their skills by pursuing additional certifications. In 2021, they attended the Social School Academy Calgary and earned a Digital Marketing Certificate, specializing in Business, Management, Marketing, and Related Support Services. In the same year, they also obtained a Social Media Strategy Certificate, focusing on Marketing/Marketing Management, General.

Looking ahead, Cristina plans to pursue a Product Management Certificate (PdM-T) in 2023 at Tactic Edge Product Leadership.

Additionally, outside of traditional academic institutions, Cristina supplemented their education through the Dale Carnegie Training program, where they completed an Interpersonal Relations/Youth Leadership Program. The specific time frame for this program is not provided.