Mario Guzmán

Mario Guzmán has extensive work experience in the digital sales and account management field. Mario currently holds the position of Head of Sales Spain at INLAB Digital, a role they assumed in January 2021. Prior to this, they served as the Digital Sales Manager at INLAB Digital from February 2019 to January 2021.

Before joining INLAB Digital, Mario worked at dentsu X Spain as a Digital Account Manager from December 2017 to January 2019. In this role, they were responsible for developing digital strategies, implementing and activating campaigns for brands such as Cruzcampo, Desperados, Ladrón de Manzanas, Shandy, and Guinness, which were part of the Heineken group in Spain. Mario also focused on audience buying from third parties and managing the advertiser's DMP audiences for programmatic activation.

Mario's experience in account management started at Dentsu Aegis Network, where they worked as an Account Manager from April 2016 to December 2017. Mario then joined HAVAS DIGITAL as a Digital Planning Senior from April 2014 to April 2016.

Prior to their roles in account management and planning, Mario gained experience in media planning at Irismedia Agencia de Medios. Mario worked as a Media Planner from June 2013 to April 2014.

Mario's early career includes various roles at Dentsu Aegis Network and MediaCom. Mario started as a Digital Account Executive from October 2010 to June 2013, before transitioning to the position of Media Planner from October 2009 to October 2010 at Dentsu Aegis Network. Mario also worked as a Planificador de Medios at MediaCom from February 2009 to August 2009.

Mario began their career at Definde.com as a Junior from September 2007 to September 2008. In this role, they were responsible for managing and developing website content, conducting interviews and reports for the bimonthly magazine, and organizing web and magazine events and contests.

Mario Guzmán completed their undergraduate education from 2002 to 2006 at the University of Navarra, where they obtained a degree in Publicidad y Relaciones Públicas. In 2008-2009, they attended CICE and pursued a degree in Diseño gráfico y web con especialización en dirección de arte. Additionally, Mario obtained a certification in Google adwords from Google in February 2014.