Natalie Lawrence

Senior Manager, In-store Advertising, Intelligent In-store at Inmar

Natalie Lawrence has a diverse work experience spanning different industries. Natalie is currently a Senior Manager at Inmar Intelligence, where they oversee in-store advertising. Before that, they worked as a Traffic Manager at Inmar Intelligence. Prior to joining Inmar Intelligence, Natalie was an Audience Strategist at DEG Digital, where they led audits and developed strategic implementation plans for clients in various industries. Natalie also served as a client-facing customer success lead and educated clients on audience management best practices.

Earlier in their career, Natalie worked at Advance Local as a Digital Campaign Strategist and Consultant, where they managed global digital marketing campaigns and optimized buying strategies. Natalie also worked as an Audience Targeting Strategist, providing holistic campaign recommendations and implementing data strategies. Additionally, they worked as a Digital Coordinator at Oregonian Media Group, where they developed strategy proposals and managed projects for various departments.

Natalie began their career as a Social and Digital Media Marketing Intern at Herbal Concepts & Kozi, where they launched online presence, managed content, and designed marketing campaign emails. Natalie also gained experience as a Marketing and Customer Service Intern at State Farm.

During their time at Stony Brook University, Natalie served as a Youth Camp Coach and Volunteer, as well as a Student Athlete in Women's Basketball.

Natalie Lawrence obtained their Bachelor of Science degree in Business Management and Marketing from Stony Brook University, where they studied from 2011 to 2014. Following that, they pursued a Master's Degree in Management at Azusa Pacific University from 2014 to 2015. Additionally, Natalie has acquired several certifications including "Project Management Simplified" and "Project Management Tips" from LinkedIn in February 2020. Natalie also holds a certification in Google Analytics, obtained from Google.

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