Jeff Greenfield

Jeff Greenfield is a seasoned executive and entrepreneur with extensive experience in marketing attribution and technology. Currently serving as Chief Executive Officer of Provalytics since May 2022, Greenfield is focused on AI-driven solutions for marketing attribution. In addition, Greenfield contributes as an Advisory Board Member for InnerCircle and is a member of the Marketing Advisory Council at Suffolk University - Sawyer Business School. Earlier roles include Senior Vice President of Buy Side at WideOrbit, COO and Co-Founder of C3 Metrics, and founder of 1st Approach, among others. Jeff Greenfield holds a Doctor of Chiropractic and a Bachelor of Science in Human Biology from Southern California University of Health Sciences.