Charuvi Lokare (she/her)

Content Writer at InnerHour

Charuvi Lokare has diverse work experience in the field of content writing, marketing, and creative roles. Charuvi is currently working as a Content Writer at Amaha (formerly InnerHour) since February 2022. Prior to this, Charuvi served as the Co-Founder & Marketing Head at With Love, an online merchandising venture, starting from August 2020. Charuvi played a crucial role in launching three collections and organizing the first offline pop-up stall, engaging over 100 customers.

Before that, Charuvi worked at MullenLowe Lintas Group as a Creative, where they spearheaded the #CLiQThatFeeling campaign for Tata CLiQ. Charuvi also handled feedback for a global HealthTech giant's website and conceptualized and executed the Women's Day video #HoldTheLadder. As a Creative Trainee at MullenLowe Lintas Group, they initiated a proactive campaign for Annapurna Atta, executed three films for the Pride Month campaign #Unlockdown, and assisted in projects for Axis Bank and Vivo V20. Charuvi began their journey at MullenLowe Lintas Group as a Copywriting & Servicing Intern.

Additionally, Charuvi has experience as a Content Writer at KATALYST India, where they wrote alumni case stories and edited newsletter content. Charuvi also marketed KATALYST's initiatives by connecting the NGO with an online platform for NGOs. Charuvi held this position from April 2016 to August 2016.

Charuvi Lokare attended Narsee Monjee Educational Trust's - Jamnabai Narsee School from 2004 to 2014, where they completed their ICSE - 10th Grade. Their field of study during this time included English, Mathematics, Social Sciences, Sciences (PCM), and P.Ed/Bio.

Following that, Charuvi Lokare studied at Narsee Monjee Educational Trust's - Jamnabai Narsee School from 2014 to 2016, where they completed their ISC - 12th Grade. Their field of study during this period was Humanities/Humanistic Studies.

In 2016, Charuvi Lokare enrolled at Ashoka University, where they pursued a Bachelor of Arts (BA) degree in English Language and Literature, General. Their studies at Ashoka University concluded in 2019.

In 2021, Charuvi Lokare joined The Vedica Scholars Programme for Women to pursue a Master of Business Administration (MBA) degree. The program continued until 2022.

Links

Timeline

  • Content Writer

    February, 2022 - present