Aicha S. is a founder and CEO, currently co-founder of InnerJoy Ed and founder of ShesWe. They held the roles of Chief Experience Officer and Head of Growth at Rocket Club from 2020 to 2024. They were a Gener8or Alumni from 2024 to 2025 and headed partnerships at Fuel Venture Studio in 2023. Their background includes marketing leadership at 3M (2007-2008), with campaigns for brands such as Bentley, JLR, Honda and Nissan, and marketing and branding consulting with Taproot Foundation from 2013 to 2017. They are pursuing a Master's degree in International Business at Regent's University London and are participating in Kellogg Executive Education in Disruptive Growth Strategy.
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