Meet U. Shah

Meet U. Shah serves as Principal Director at RISE Advisory, specializing in data-driven strategic advisory services that support new business ventures and transformation initiatives. With extensive experience as Managing Partner and Board Director at both Innerspace Counseling and Serene Mind, Shah emphasizes strategic visioning, operational excellence, and the integration of AI/ML tools. Prior roles include Head of Global Centers of Excellence for Innovation & Insights at Spotify and Senior Manager of Consumer & Market Insights at Samsung Electronics America, where Shah cultivated user-centric strategies and cross-functional leadership in product development. Shah's background in research spans notable positions at Ipsos and Sony Electronics, combined with academic credentials including an M.B.A. in Marketing from Montclair State University and a Bachelor's degree in Psychology and English from Rutgers University.