Lauren Theurkauf

Lauren Theurkauf has a diverse work experience spanning various industries and roles. Lauren is currently the Head of Growth at Innerworld, a position they started in 2023. Prior to that, they worked at WayBetter, where they held multiple roles, including Senior Director of Marketing, Director of Product & Coach Marketing, Senior Retention Marketing Manager, and Retention Marketing Manager. Lauren'sresponsibilities at WayBetter included leading acquisition and retention marketing efforts, developing scalable channels for company growth, reducing customer acquisition costs, and driving successful partnerships. Before WayBetter, Lauren was the Marketing Director at Charity Miles, where they led the marketing and analytics team and was involved in product development. Lauren also held roles at HOKA ONE ONE, Every Mother Counts, JackRabbit Sports, Long Ridge of Stamford Skilled Nursing Facility, Murphys Townhouse Cafe, St. Bonaventure University, and Greenwich Hospital. Overall, Lauren has a strong background in marketing, with experience in team leadership, acquisition and retention strategies, product positioning, and partnership development.

Lauren Theurkauf holds a Bachelor of Science (B.S.) degree in Biology/Biological Sciences from St. Bonaventure University, which they obtained from 2008 to 2012. In 2018, they also completed the CORe Credential of Readiness from Harvard Business School Online.