Jason Nicholson

Jason joined Innisfree in 1996 as an Assistant General Manager, swiftly climbing the ranks to assume his current position as Vice-President, Hotel Operations in 2015.

His superb command of revenue management strategies, operational efficiencies and a keen eye for detail have brought significant gains for the numerous hotels which he has helmed as General Manager and Regional Director. While he was the General Manager at the Hilton Garden Inn in Orange Beach, AL, the property was ranked No. 1 for service delivery among 500 of the brand’s hotels.

An innovative thinker, Jason has guided hotels through rebrands and rebuilds while improving operations and exceeding expected outcomes. He oversaw brand renovations for numerous properties, as well as hurricane rebuilds in 1998, 2004 and 2005, increasing the gross room revenue by 100% within two years of Innisfree’s purchase of the hotel.

Jason also preserved outstanding bottom line profits during the hurricane impacts of 2004 and 2005, U.S. recession of 2008 and the BP Deepwater Horizon oil spill of 2010.

Jason has served for many years on the Board of Directors for the Pensacola Beach Chamber of Commerce. In 2015, he was appointed to the Visit Pensacola Board of Directors.