Carol Pontes Carvalho

Carol Pontes Carvalho is a media management professional with extensive experience in strategic media planning and team leadership. Currently serving as Gerente de mídia at INNOCEAN Brazil, Carol has previously held notable positions including Gerente de Mídia at Mediabrands, AlmapBBDO, and other leading agencies. Throughout the career, Carol has been responsible for full funnel media strategies, target analysis using tools like Kantar and Comscore, and overseeing teams to ensure campaign effectiveness and goal achievement. With a solid educational foundation in Communication Social and specialized training in neuroscience applied to consumption from ESPM, Carol demonstrates a strong commitment to enhancing media strategies and performance across diverse brands.