Bob Rayburn

Bob is an award-winning creative director with experience leading large brands to unparalleled success. His awards run the gamut from digital, mobile, and traditional to social and design. His exceptional insights have led to success for a multitude of big brands, including the Grammy’s which experienced a rating increase of more than 800% when he worked on it. At INNOCEAN, Bob led the efforts for Hyundai that dominated the Super Bowl in 2016-17. In 2016, all three spots landed in the top 6 on USA Today’s Ad Meter, including the #1 spot. It was the first time a car brand had ever won the top spot; it was also the first time that a foreign brand won. Bob specializes in creating culturally relevant messages that resonate with consumers on an emotional level.