Jacob Fraser

Jacob Fraser is an experienced professional with a diverse background in event management, esports coordination, and brand experience. Currently serving as the Director of Experiential for General Accounts at INNOCEAN USA and as the Esports Coordinator for the Union Cycliste Internationale, Jacob Fraser also holds a position as an On-Ice Linesperson for the American Hockey League. Previously, Jacob Fraser was the Director of Esports & Events at MyWhoosh and held various roles at Zwift, including Senior Manager for Brand Experience. Additional experience includes serving as Creative Director and Brand Manager for Live Grit and as a Linesman for USA Hockey. Jacob Fraser began a career in sales and technical support at Spin Doctor Cyclewerks Inc. and Mox multisport before pursuing a Bachelor's degree in History and Political Science from the University of Illinois Chicago.