Peter Williamson

Peter Williamson is an accomplished professional in sports partnerships and experiential marketing. Currently serving as the Director of Sports Partnerships at INNOCEAN Canada since September 2022, Peter leads major initiatives for partnerships with NHL, NHLPA, and other key hockey organizations. Previous roles include Account Director at Publicis Sport & Entertainment, where Peter oversaw multiple high-profile accounts, and Group Account Director at Citizen Relations, focusing on PepsiCo initiatives. Peter's extensive experience includes significant contributions at Sportsnet, where revenue targets were exceeded through innovative partnerships, and at Match Marketing Group, where Peter managed expansive experiential teams and budgets. Peter’s career also includes foundational roles at CBC and various sports organizations, showcasing a robust track record in brand activation and marketing strategy. Peter holds a BA in Sociology from Carleton University.