Yoonah Lee

Yoonah Lee is a senior brand strategist at INNOCEAN, where responsibilities include managing global projects for Korean automotive companies, overseeing brand strategy, market analysis, and stakeholder communication since September 2022. Prior experience includes serving as a senior research executive at Kantar from August 2019 to September 2022, focusing on analyzing purchase data and providing actionable insights to clients. Earlier professional experience includes working as an account executive at BBDO KOREA, where Yoonah planned and executed digital advertising campaigns. Yoonah holds a Master of Science in Advertising from the University of Illinois Urbana-Champaign and a Bachelor of Arts in English Language and Literature and Advertising and Public Relations from Ewha Womans University. Educational background also includes a high school diploma in Japanese Studies from Seoul Foreign Language High School.