Anna Petrova is a seasoned marketing professional with extensive experience in brand strategy, sustainability, and innovation. Currently serving as Group Portfolio Lead at innocent drinks, Anna oversees core business and nourishment category initiatives. Previously as Marketing Director at Ballet Maniacs, Anna implemented growth strategies for an e-commerce fashion brand, expanding operations to 20 international markets. With a long tenure at BAT, Anna held significant roles including Head of Sustainability Marketing, where Anna achieved double-digit profit growth and enhanced brand equity through purpose-led initiatives. Anna's educational background includes a degree in International Marketing from Moscow Institute of Economics, Management and Law and participation in the Oxford Digital Marketing: Disruptive Strategy Programme at Saïd Business School, University of Oxford.
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