innocent drinks
Frank Matthias has a diverse work experience in the marketing and brand management field. Frank is currently working as the Head of Marketing Germany at innocent drinks since 2022. Prior to that, they served as the Head of Brandmanagement at Paulaner Brauerei Gruppe from 2016 to 2021. Frank also worked as a Marketing Manager and later as a Senior Produkt Manager at Paulaner Brauerei GmbH & Co. KG from 2011 to 2016. Before that, they were a Senior Brand Manager at Danone from 2009 to 2011. Frank started their career as a Brand Manager at British American Tobacco in 2006 and worked there until 2009. Frank began their professional journey at Storck as a Junior Produkt Manager and later as a Management Trainee in Marketing/Vertrieb from 2002 to 2006.
Frank Matthias earned a Diplom Kaufmann (FH) degree in Wirtschaftswissenschaften from Fachhochschule für Wirtschaft und Technik, Vechta in 2002. Prior to that, they obtained a Betriebswirt (BA) degree in Wirtschaftswissenschaften from Berufsakademie Lingen in the period of 1998 to 2001.
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innocent drinks
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innocent started with a simple mission: to make drinks that make it easy to do yourself some good. In 1999 we concocted a few smoothies in our kitchen and tested them on people at a music festival; today we’re blending every type of fruit & veg under the sun and selling drinks right across Europe in over 30 different countries. Our range has got bigger along with us, and we now sell juice, kids drinks, coconut water and bubbles (a healthy drink in a can) with loads more innovation to come. We have great ambitions: to show the world that you can build a successful business that cares about more than just profit, and to leave things better than we find them. We’re proud to call ourselves Europe’s favourite little healthy drinks company, but we’re still growing. And that means we need more brilliant people who share our ambition, to join in with the next, most exciting, part of our story.