Lee Smith

Lee Smith is an experienced professional in marketing and insights, currently serving as the Head of Category & Insight at innocent drinks since April 2021. Prior to this role, Lee held various positions at Actegy Health as Marketing, Category & Insight Director and at Jordans Dorset Ryvita, where responsibilities included Head of Marketing & Insight and Global Head of Insight & Analytics. Lee's career began at Michelin as an Assistant Brand Manager, progressing through roles at Bel and Premier Foods, including Marketing Manager and Senior Brand Manager. Lee holds a Professional Postgraduate Diploma in Marketing from the Chartered Institute of Marketing and a BA (Hons) in Modern Languages from the University of Exeter.