Annika Hentschel

Annika Hentschel has over nine years of experience in data analysis and market research, currently serving as a Senior Data Mining Analyst/Data Scientist at InnoGames GmbH since September 2014. Key responsibilities include SQL and R-based data provisioning, automation of data requests, dashboard implementation, and data warehouse design, along with clustering analysis for CRM campaign optimization. Prior roles encompass functions as a Market Research Analyst and Junior Market Research Analyst, where Annika designed and reported surveys, improved response rates, and coached interns. Earlier experience includes a position at Ipsos, contributing to quantitative market research and a role as a Student Assistant at Westfälische Wilhelms-Universität Münster. Annika holds a Master of Science in Psychology from the University of Münster and a Bachelor of Science in Psychology from Universität Osnabrück, with additional education in Luxembourg.