Charlotte Fafa MacAuley

Charlotte Fafa MacAuley is an accomplished marketing and digital strategist with extensive experience in leading brand and communication strategies across various sectors. Currently serving as Head of Strategy and Digital at Innova DDB Ghana, Charlotte oversees a diverse portfolio of clients and manages teams focused on digital content and media. Previous roles include Team Lead for Strategy, Research & Analytics, and Brand Strategist, where Charlotte developed comprehensive brand identities and campaigns. Before joining Innova DDB, Charlotte excelled at dentsu international as Digital Performance Media Lead and played a key role in securing major clients. Earlier experience includes coordinating logistics and digital media for arts festivals and a successful marketing internship. Charlotte holds a Bachelor's degree in Marketing from the University of Ghana and is pursuing a Master's degree in Innovation, Business, and Sustainability at the University of Hamburg.