Alex Birch

Alex Birch is a seasoned entrepreneur with extensive experience in technology and workplace management. As Co-Founder and CEO of XY Sense since 2016, Alex has led the development of a Melbourne-based startup specializing in smart sensors and AI-powered analytics for enhancing workplace environments. Additionally, Alex co-founded Serraview in 2002, serving as Managing Director for Australia and Head of Product, where the company provides strategic software solutions for efficient commercial property management. With a background in software engineering from the University of Melbourne, Alex is also an active member of the Summit Club at Innovation Bay since April 2022.