Shana Diana is an accomplished marketing professional with over 20 years of experience in copywriting and creative services. Currently serving as a Marketing Copywriter at Innovation Care Partners since February 2023, Shana focuses on enhancing brand messaging and awareness to support physicians and patients in achieving health goals. Prior to this role, Shana spent nearly 12 years at Blue Cross Blue Shield of Arizona, where responsibilities included working as a Senior Copywriter, crafting engaging content that aligned business objectives with customer needs, and leading a team as Creative Services Manager to develop effective advertising and promotional materials. Shana's career began at Insight, where a role as Senior Manager Creative Services was held from September 2003 to September 2011. Shana holds a Bachelor’s Degree in English Language and Literature from the University of Utah.
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