Mary Beth Russo

Mary Beth Russo – Director, Marketing. With more than 25 years of direct marketing experience, Mary Beth is a seasoned marketing veteran. Whether it’s creating an innovative marketing program, nurturing a specific set of leads or accounts, or implementing compelling content on a website to drive engagement, it’s all for the same purpose — driving demand. Mary Beth enjoys staying current on new approaches and technologies. She loves demand generation and to be in the thick of it, playing a key role in transforming organizations poised for fast growth. She solves problems at any level whether tackling strategic challenges or getting her hands dirty in the execution. She also loves to measure what’s been done in order to optimize for the future. Mary Beth has worked at companies like PTC, IBM, Applix, Charles River Interactive, Datawatch, and Design News Magazine.