Langdon Morris

Leader & Senior Partner at InnovationLabs

For more than 20 years Langdon Morris has led the innovation consulting practice of InnovationLabs LLC, where he is a senior partner and co-founder. His work focuses on developing and applying advanced methods in innovation and strategy to solve complex problems with very high levels of creativity.

He is recognized as one the world’s leading thinkers and consultants on innovation, and his original and ground-breaking work has been adopted by corporations and universities on every continent to help them improve their innovation processes and the results they achieve.

He create the renowned online innovation training course, Innovation Mastery, consisting of more than 25 hours of expert content to help individuals and organization to master the innovation process to create competitive advantage.

His breakthrough white paper, Business Model Warfare is a landmark in the field, and is used as a standard reference at universities and corporations worldwide. His book Fourth Generation R&D, coauthored with William L. Miller, is considered a classic in the field of R&D management, and his more recent works Agile Innovation, The Innovation Master Plan and Permanent Innovation are recognized among the leading innovation books of the last 10 years.

He is formerly Senior Practice Scholar at the Ackoff Center of the University of Pennsylvania.

He has taught MBA courses in innovation and strategy at the Ecole Nationale des Ponts et Chaussées (France) and Universidad de Belgrano (Argentina), and has lectured at universities on 4 continents, including Chaoyang University of Technology (Taiwan), Conservatoire Nationale des Arts et Métiers (France), University of Colorado, University of North Carolina, and Rochester Institute of Technology (USA), and Shanghai Jao Tong University (China).

Recent Client Industries: Aerospace, Consumer Goods, Education, Financial Services, Food, Health Care, High Tech, Hospitality, Industrial, Non-Profit, Telecom

By organization, in the Americas: NASA, American Heart Association, the Federal Reserve Bank, Stanford University, the University of Minnesota, CapGemini, PwC, DuPont, DPR Construction, GE, Johnson & Johnson, Aspen Institute, Boeing, Clif Bar & Company, American Family Insurance, CFED, Lucile Packard Foundation, Housing Partnership Network, PLANET, Loyola Law School, US Navy

In Europe: Accor, Novotel, Total Oil, SAP, Gemalto, EADS, France Telecom, L’Oréal, Alcatel, Michelin, Solvay, Groupe Suez, Portuguese Quality Association, Endesa, Bouygues

In Asia: Tata Group, Wipro, Alcatel Qingdao, Alcatel Shanghai, GE Shanghai, Bayer Shanghai, China Steel, France Telecom Orange Group Beijing, ING Insurance, Saudi Aramco, Glaxo Smith Kline China, St. Gobain China, Kone China, and many others.

Timeline

  • Leader & Senior Partner

    Current role