Elsy Sánchez

Elsy Sánchez has a diverse work experience in various marketing and strategic planning roles. Elsy is currently working as a Strategic Marketing Manager at Innov'ATM since March 2023. Prior to this, Elsy worked at Thales as a Marketing and Product Strategy Project Manager from September 2021 to August 2022. Elsy also had experience as an Independent Owner of Crumbs Cafe from February 2018 to February 2020.

Elsy worked as an Independent Consultant, specializing in marketing and communication freelance projects, from July 2017 to January 2020. Before that, they held the position of Sr. Digital Planner at Publicis from July 2016 to May 2017, where they developed digital marketing strategies, improved content strategies, and analyzed KPI reports for clients such as Nestlé, Porsche, Audi, and more.

From June 2015 to July 2016, Elsy worked as a Sr. Digital Planner at Wunderman, where they led digital and mass media campaigns, developed branding strategies, and coordinated a strategic planning team. Earlier in their career, they served as a Marketing Specialist at Infiniti Motor Company Ltd. from June 2014 to June 2015, where they managed marketing plans, led advertising campaigns, and handled digital assets.

Elsy started their career at Young & Rubicam, where they held the positions of Sr. Strategic Planner from March 2013 to January 2014 and Jr. Strategic Planner from July 2011 to March 2013. In these roles, they worked on communication strategies, analyzed market research, collaborated with media agencies, and developed creative concepts for clients such as Bimbo, Walmart, and Netflix.

Elsy'searliest work experience was as a Jr. Innovation Planner at L1452 from September 2009 to July 2011, where they analyzed consumer behavior, identified insights, and contributed to innovation reports for clients like Avon and Lala.

Overall, Elsy has significant expertise in strategic marketing, product strategy, branding, digital planning, and communication strategies, gained through their work experience in various industries and organizations.

Elsy Sánchez's education history includes several degrees and diplomas in various fields of study. Elsy began their education at the Instituto de Mercadotecnia y Publicidad, where they earned a Bachelor's Degree in Advertising from 2007 to 2011. In 2009, they also completed a Training Network program in Strategic Planning offered by the Account Planning Group. Continuing their education in marketing, Elsy obtained a Brand and Product Management Diploma from the Tecnológico de Monterrey from 2013 to 2014. Elsy further pursued their studies in marketing by completing a Postgraduate Degree in Business Strategic Marketing at the Instituto Politécnico Nacional from 2015 to 2016. Most recently, in 2021 to 2022, they attended the Toulouse School of Management to earn a Master 2 in Marketing Management.