Carissa Debreczeni has significant experience in the digital advertising industry, starting their career at ShopLocal in 2007. Carissa worked as an Account Executive, collaborating with over 30 retail clients on their multi-channel strategies. Carissa extended client relationships to various departments within the retail organization, including marketing, e-commerce, print, and media. Carissa also served as a Sales and Media Planner, assisting senior sales reps in client strategy and planning marquee events.
In 2010, Carissa joined PointRoll as an Account Executive, focusing on customer retention and expansion within the Retail and CPG verticals. Their responsibilities included ad serving and tech stack solutions, as well as dynamic and interactive creative.
Afterward, Carissa joined Comcast Spotlight in 2014 as an Interactive Sales Manager before moving to Cofactor Digital. At Cofactor Digital, they worked as an Account Executive, managing client accounts and maintaining relationships.
Their most recent role was at Innovid, where they joined in 2016. Carissa held various positions, including Brand Solutions Director and Senior Director of CPG Brand Partnerships. Carissa was responsible for the growth and retention of Innovid's largest CPG advertisers, collaborating with internal teams to develop suitable solutions for top clients.
Carissa Debreczeni obtained a B.A. in Communication Studies/Marketing from PennWest California, where they studied between the years 2001 and 2004. Later on, they pursued a Masters degree in Integrated Marketing Communications at Roosevelt University, attending from 2006 to 2007.
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