Conor O'Brien is an experienced media planner and marketing communications director with a strong background in advertising and client support. Currently serving as a Media Planner for Comcast Advertising since October 2021, O'Brien leads multi-screen marketing campaigns and coordinates addressable TV initiatives for Effectv sales clients. Previously, O'Brien held positions at Fusion Lacrosse as Marketing Communications Director, and at The Martin Agency, where responsibilities included media buying for the GEICO account and local broadcast clients. Earlier roles include GIS Group Analyst at SEI, Field Sales Representative at STX, and Summer Research Associate at Comcast Spotlight. O'Brien graduated with a Bachelor of Arts in Economics and a History Minor from Hampden-Sydney College and has pursued executive education at Dartmouth and Drexel University.