Krista Panoff currently serves as SVP of Global Enterprise Development at Innovid, bringing extensive experience from previous roles including VP of Enterprise Client Development for the Media and Entertainment Vertical, as well as Director of Business Development in both Digital Marketing Solutions and Identity Risk Solutions at TransUnion. Krista also held the position of VP of National Accounts at Qsent prior to its acquisition by TransUnion in October 2006. Earlier in the career, Krista worked as a Client Services Manager at XO Communications.