Kristen Hsu

Kristen Hsu is an accomplished professional with extensive experience in product measurement and research management. Currently serving as the Director of Product, Measurement at Innovid since January 2025, Kristen previously held multiple roles at Samba TV, including Associate Director of Measurement Science and Senior Research Manager. Kristen's entrepreneurial spirit was evident while founding an e-commerce business, where strategic market analysis and optimization techniques were employed to drive growth. Earlier roles included Marketing/Public Relations Associate at The Center for American States, focused on promoting Chinese investment in Michigan, and Marketing Coordinator at American Global Standards, where substantial client base expansion was achieved. Kristen holds a Master’s Degree in International Business from Shanghai University of Finance and Economics and a Bachelor of Arts in Global and International Studies, Psychology, with a minor in Mandarin Chinese from UC Santa Barbara.