Matan Meshulam

Director Of Product Management at Innovid

Matan Meshulam has extensive experience in product management and advertising. Matan is currently a Director of Product Management at Innovid, where they have held various roles since 2017. In their current role, they lead product management efforts and is responsible for defining the company's product strategies, market analysis, and go-to-market rollout. Prior to this, Matan was a Principal Product Manager and a Senior Product Manager at Innovid, where they led initiatives to expand the company's market share and improve product adoption rates. Matan also managed the Measurement and Analytics roadmap, resulting in increased product revenue and improved user workflows.

Before joining Innovid, Matan worked at Taykey (acquired by Innovid) as a Product Manager, where they focused on the advertising product and its roadmap. Matan utilized NLP and AI products to improve client campaigns' ROI. Prior to that, they served as a QA Engineer, conducting web manual testing and defining test methods. Matan also worked as a Campaign Manager, responsible for media buying for top-line client brands and providing strategic advice to maximize ROI.

Matan's professional journey began at the Israel Defense Forces - Military Intelligence, where they served as a Military Intelligence Officer from 2006 to 2011.

Overall, Matan Meshulam has a strong background in product management, advertising, and military intelligence.

Matan Meshulam has a Bachelor of Laws (LLB) degree from Tel Aviv University, which they obtained from 2012 to 2016. Matan also completed a Bachelor's Degree in Business Administration and Management, General during the same period at Tel Aviv University.

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Timeline

  • Director Of Product Management

    February, 2023 - present

  • Principal Product Manager

    August, 2022

  • Senior Product Manager

    December, 2020

  • Product Manager

    December, 2017

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