Innovid
Mike Crawford's work experience includes a role as Enterprise Partnerships at Innovid since April 2022. Mike is also the Founder of Tandem since November 2018. Prior to that, they worked at Mediabrands Content Studio as the Director of Addressable Marketing from April 2021 to April 2022, and as the Associate Director of Addressable Marketing from April 2019 to April 2021. Mike was the Managing Partner at CrawMed from August 2018 to April 2019. Before that, they held positions at UM Worldwide, including Manager of Integrated Planning (UM J3) from March 2017 to August 2018, and Senior Associate of Integrated Planning (UM J3) from January 2016 to March 2017. Mike began their career as a Communications Planning Assistant at MediaCom from January 2015 to January 2016.
Mike Crawford obtained a Bachelor's Degree in Marketing from Michigan State University. In addition, they have received certifications in Google Ads Fundamentals and Google Ads Search Certification from Google, both obtained in September 2018. Mike also holds an Amazon eCommerce Accreditation, although the specific details regarding its obtainment are not provided.
Innovid
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Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. Through a global infrastructure that enables data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement, Innovid offers its clients and partners streamlined solutions that optimize the value of advertising investments across screens and devices. Innovid is an independent platform that leads the market in CTV innovation, powered proprietary technology and exclusive partnerships designed to fuel the future of TV advertising.