Sarah Hofmann

Sarah Hofmann is a seasoned marketing professional with extensive experience across various roles in the marketing and customer experience sectors. Currently serving as the Head of Technical Product & Customer Experience at NWOW since September 2022 and as Brand Manager at InoVirtue since February 2022, Sarah has previously held significant positions, including Regional Marketing Leader for Northeast at Federal-Mogul Motorparts, where strategic marketing integration was key. At Belle Tire Distributors, Inc., Sarah directed a marketing team and managed an $11 million budget to support retail and commercial strategies. Additional experience includes roles at FOX Sports and Bally Sports, where digital content management and sales planning were primary responsibilities. Sarah holds a Bachelor's Degree in Arts in Advertising from Michigan State University.