Inovretail
Susana Sousa is a skilled Business Analyst with extensive experience in the technology sector. Currently employed at INOVRETAIL since December 2021, Susana previously contributed as a Business Analyst at WeDo Technologies from January 2018 to December 2021. Prior to these roles, Susana served as a Researcher at Universidade do Minho between March 2016 and January 2018 and worked as a Telecommunications Engineer at Proef from November 2013 to March 2016. Susana holds a Master’s degree in Communications Engineering from Universidade do Minho, obtained between 2007 and 2013.
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Inovretail
InovRetail, a predictive analytics company focused on retail, working with players like Levi’s, Nike and others. 1. Predicting the sales baseline and the promotional impact for a Fashion retailer where they isolate what share of the sales are due to the Promotions in place, to the weather conditions, to a specific holiday and even to localfootball games – in some cases the difference between the predictions and the real observations are less than 2%!2. Predicting the churn patterns of another Fashion retailer’s clients, allowing them to predict who is more likely to churn and allowing them to take action before it is too late3. Predicting the products that are most likely to be out-of-stock and in what locations, optimizing the logistics and operations by several orders of magnitude – this is in place for Fashion, Food and now in Sports retailers.