InPrime Finserv
Kavya Krishnamurthy is an experienced finance professional currently serving as a Credit Analyst at InPrime Finserv since May 2023. Prior to this role, Kavya worked as a Credit Risk Analyst at ZestMoney from March 2022 to May 2023. Earlier experience includes a position as a Coordinator at Elica from March 2019 to February 2022. Kavya holds a Bachelor of Commerce degree in Accounting and Finance, obtained from Mount Carmel College, Palace Rd, Bengaluru, between 2019 and 2022.
This person is not in the org chart
This person is not in any teams
InPrime Finserv
‘Informal Prime’ as we christen this segment as, is an emerging horizontal segment within the informal economy. It originates from its progressive behavioral characteristics rather than pure demographic segmentation; And transcends across geography, livelihoods, and income levels. The manifestation of this segment is evident with customers exhibiting a growth mindset, making transitions from a cash to less cash economy, adopting digital solutions backed by a proven credit track record of several years. However, there is faint recognition of their progressive characteristics and consequently of their advanced financial needs. At InPrime, the aim is to recognize this sub-segment within the informal economy and carry forward the winning attributes of traditional lending and simultaneously leverage the modern lending practices focused on data, digital and technology. This, we believe can generate superior financial and non-financial outcomes without compromising on the core elements of lending which include- customer connect, engagement and risk management. We estimate that approximately 50 million households are part of this evolving segment with an incremental annual credit need of Rs. 5 lakh crores (70 billion USD). It will need a new category of institutions to cater to this massive emerging demand and we intend to be one of the early movers in this space.