InPrime Finserv
Manish Kumar Raj is a co-founder at InPrime since December 2021, bringing extensive experience from Ujjivan Small Finance Bank Limited, where a career spanned over a decade from December 2010 to July 2021. At Ujjivan, key roles included Head of Personal Loan, Head of Branch Banking, Head of Microfinance and Branch Banking for North & West, Chief Operating Officer for North, Regional Business Manager for Group Lending, Distribution Manager, Regional Manager-Vigilance, and Area Manager. Academic qualifications include a PGDM in Rural Management from Xavier Institute of Management (XIM Bhubaneswar) acquired between 2006 and 2008 and a B.Sc. Hons in Zoology/Animal Biology from L.S. College, Muzaffarpur, completed between 1997 and 2002. Early education took place at Zila School, Muzaffarpur from 1994 to 1997.
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InPrime Finserv
‘Informal Prime’ as we christen this segment as, is an emerging horizontal segment within the informal economy. It originates from its progressive behavioral characteristics rather than pure demographic segmentation; And transcends across geography, livelihoods, and income levels. The manifestation of this segment is evident with customers exhibiting a growth mindset, making transitions from a cash to less cash economy, adopting digital solutions backed by a proven credit track record of several years. However, there is faint recognition of their progressive characteristics and consequently of their advanced financial needs. At InPrime, the aim is to recognize this sub-segment within the informal economy and carry forward the winning attributes of traditional lending and simultaneously leverage the modern lending practices focused on data, digital and technology. This, we believe can generate superior financial and non-financial outcomes without compromising on the core elements of lending which include- customer connect, engagement and risk management. We estimate that approximately 50 million households are part of this evolving segment with an incremental annual credit need of Rs. 5 lakh crores (70 billion USD). It will need a new category of institutions to cater to this massive emerging demand and we intend to be one of the early movers in this space.