InPrime Finserv
Shashank Tripathi is a Software Engineer at Jodo since August 2022, with previous experience as a Frontend Developer at Tata Consultancy Services from November 2020 to August 2022. Earlier, Shashank completed an internship at FASTRA CORPORATION PVT LTD in June 2018, where documentation of research findings was prepared to assist project managers and marketing staff in decision-making, along with planning, designing, and executing manual and functional testing while reporting defects. Shashank holds a Bachelor of Technology degree in Software Engineering from SRM University.
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InPrime Finserv
‘Informal Prime’ as we christen this segment as, is an emerging horizontal segment within the informal economy. It originates from its progressive behavioral characteristics rather than pure demographic segmentation; And transcends across geography, livelihoods, and income levels. The manifestation of this segment is evident with customers exhibiting a growth mindset, making transitions from a cash to less cash economy, adopting digital solutions backed by a proven credit track record of several years. However, there is faint recognition of their progressive characteristics and consequently of their advanced financial needs. At InPrime, the aim is to recognize this sub-segment within the informal economy and carry forward the winning attributes of traditional lending and simultaneously leverage the modern lending practices focused on data, digital and technology. This, we believe can generate superior financial and non-financial outcomes without compromising on the core elements of lending which include- customer connect, engagement and risk management. We estimate that approximately 50 million households are part of this evolving segment with an incremental annual credit need of Rs. 5 lakh crores (70 billion USD). It will need a new category of institutions to cater to this massive emerging demand and we intend to be one of the early movers in this space.