InPrime Finserv
Veroonica Oliver Edward is an experienced Product Manager currently working at InPrime Finserv since January 2024. Previously, Veroonica served as an Associate Product Manager at M2P Fintech from October 2021 to December 2023, where notable contributions included leading a team to develop the Exposure Limit Management System, achieving a 10% decrease in financial loss for a major Indian Bank. Veroonica has also engaged in community work, including course module development and mentorship in Product Management at adplist.org. Earlier roles included various positions at Cargo Flash InfoTech, where Veroonica developed product roadmaps, collaborated with cross-functional teams, and optimized processes, along with volunteer contributions to the Insurjo Program at The Product Folks. Veroonica holds a B Tech in IT from Valliammai Engineering College.
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InPrime Finserv
‘Informal Prime’ as we christen this segment as, is an emerging horizontal segment within the informal economy. It originates from its progressive behavioral characteristics rather than pure demographic segmentation; And transcends across geography, livelihoods, and income levels. The manifestation of this segment is evident with customers exhibiting a growth mindset, making transitions from a cash to less cash economy, adopting digital solutions backed by a proven credit track record of several years. However, there is faint recognition of their progressive characteristics and consequently of their advanced financial needs. At InPrime, the aim is to recognize this sub-segment within the informal economy and carry forward the winning attributes of traditional lending and simultaneously leverage the modern lending practices focused on data, digital and technology. This, we believe can generate superior financial and non-financial outcomes without compromising on the core elements of lending which include- customer connect, engagement and risk management. We estimate that approximately 50 million households are part of this evolving segment with an incremental annual credit need of Rs. 5 lakh crores (70 billion USD). It will need a new category of institutions to cater to this massive emerging demand and we intend to be one of the early movers in this space.