Jennie Gerum

Jennie Gerum is an experienced marketing professional, currently serving as Chief Marketing Officer (CMO) at Inretrn since August 2023, following a similar role at Voyado from October 2018 to August 2023. Prior to that, Jennie held the position of Global Head of Retail Marketing at Fjällräven from February 2016 to October 2018, after completing a management trainee program at Fenix Outdoor/Fjällräven between August 2014 and February 2016. Jennie's entrepreneurial spirit is exemplified by co-founding Top of Life and serving as a business developer from September 2013 to August 2014. Additional roles include business advisor for Knowel and a sales-related position at CellMark. Jennie's educational background includes a Master of Science in Entrepreneurship and Business Design from Chalmers School of Entrepreneurship and a Bachelor of Science in Business Administration with a focus on Marketing from Lund University.