Chris Macrae has extensive experience in sales leadership across various sectors, primarily in the EMEA and MENA regions. Currently serving as Vice President of Sales at inriver, Chris previously held the position of Vice President of Enterprise Sales at Bloomreach. Chris also has a significant background at SAP, where roles included Sales Director for Emerging Markets and Mid-Market within SAP Customer Experience. Additionally, Chris gained valuable expertise at Experian Data Quality UK, taking on roles such as Head of Retail, Account Director, and Senior Account Manager in the retail sector.