Abhishek Borah

Abhishek Borah is an esteemed academic in the field of marketing, currently serving as an Associate Professor at INSEAD since July 2018. Borah has received numerous accolades for contributions to marketing strategy research, including the Varadarajan Award in 2023 and the 2022 Journal of Marketing Sheth long-term award for outstanding paper contributions. Prior roles included Assistant Professor at both INSEAD and the Michael G. Foster School of Business, where Borah was recognized as Undergraduate Faculty of the Year for 2017-2018. With advisory experience at Hyperthesis, LLC, and a visiting position at The Wharton School, key early career experience includes an analyst role at McKinsey & Company. Borah holds a Ph.D. in Business Administration (Marketing) from USC Marshall School of Business and has pursued advanced studies at MIT Schwarzman College of Computing.