Abhishek Borah

Associate Professor at INSEAD

Abhishek Borah is an esteemed academic in the field of marketing, currently serving as an Associate Professor at INSEAD since July 2018. Borah has received numerous accolades for contributions to marketing strategy research, including the Varadarajan Award in 2023 and the 2022 Journal of Marketing Sheth long-term award for outstanding paper contributions. Prior roles included Assistant Professor at both INSEAD and the Michael G. Foster School of Business, where Borah was recognized as Undergraduate Faculty of the Year for 2017-2018. With advisory experience at Hyperthesis, LLC, and a visiting position at The Wharton School, key early career experience includes an analyst role at McKinsey & Company. Borah holds a Ph.D. in Business Administration (Marketing) from USC Marshall School of Business and has pursued advanced studies at MIT Schwarzman College of Computing.

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INSEAD

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INSEAD is a graduate business school with campuses in Europe, Asia, and the Middle East. With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and now North America (San Francisco), INSEAD's business education and research spans four regions. Their 165 renowned Faculty members from 41 countries inspire more than 1,300 degree participants annually in their MBA, Global Executive MBA, Specialised Master’s degrees (Executive Master in Finance and Executive Master in Change) and PhD programmes. In addition, more than 11,000 executives participate in INSEAD Executive Education programmes each year.


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