Michael Lawson

Michael Lawson is a seasoned professional with extensive experience in digital experience performance and marketing analysis. Since February 2018, Michael has held several leadership roles at Inspire, including Senior Director and Director of Digital Experience Performance, as well as Director and Manager of Digital Commercialization. Prior to Inspire, Michael worked at Arby's Restaurant Group, Inc. as a Manager of Marketing Analysis and served as a Senior Analyst of Pricing Analytics at The Home Depot. Earlier in Michael's career, roles included Senior Pricing Analyst and Business Planning Analyst at Pacesetter Steel Service, Inc. Michael holds a Bachelor of Science degree in Industrial and Systems Engineering from the Georgia Institute of Technology, earned in 2010.