Susan Watson

Susan Watson has a robust background in digital experience performance and analytics, currently serving as the Director of Digital Experience Performance at Inspire since September 2019, after progressing through roles including Senior Manager and Manager of Ecommerce Analytics. Prior experience at TBWA\Chiat\Day includes positions as Associate Data Director and Senior Data Strategist. Additional roles at closerlook, inc. as Senior Analyst of Digital Insights and KELLY SCOTT MADISON as Senior Analyst of Web Analytics demonstrate expertise in digital analytics, while previous experience at Motorola as Analytics Manager for Global eCommerce and at Upshot as Analytics Manager highlights a strong foundation in eCommerce analytics and strategic planning. Susan Watson holds a B.A. in Communications with a Minor in Women's Studies from Wittenberg University.