Inspired Pet Nutrition
Sarah Lyle is an experienced marketing professional with a strong background in brand and digital marketing. Currently serving as the Brand Manager at Inspired Pet Nutrition since November 2024, Sarah oversees the Wagg Dog food and treats and Classic Cat brands. Prior experience includes the role of Digital and Events Manager at Butcher's Pet Care, where successful management of brand activation at DogFest in 2024 was notable. Sarah has also held various marketing positions at Hozelock, focusing on B2C and B2B strategies, and at British Dressage, supporting diverse marketing functions. Educational credentials include a Bachelor of Science in Equestrian Sport Science from the University of the West of England.
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Inspired Pet Nutrition
We are Inspired Pet Nutrition Limited, an award winning and long established FMCG pet food manufacturer with market leading brands including; Wagg and Harringtons. We are a family run business based in Thirsk, North Yorkshire with history dating back to 1923. IPN is the largest manufacturer of dry dog food and home to some of the biggest and most sustainable pet food brands, in the UK. Our family of brands include Harringtons, Wagg and a selection of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk and Kinmel produce dry, wet and baked foods which are enjoyed by dogs and cats all over the world. - Harringtons was launched in 2008 with products across Dog, Cat and Small Animal, it is also exported to a growing number of countries across Europe and as far afield as Singapore and New Zealand.