Sarah Lyle

Sarah Lyle is an experienced marketing professional with a strong background in brand and digital marketing. Currently serving as the Brand Manager at Inspired Pet Nutrition since November 2024, Sarah oversees the Wagg Dog food and treats and Classic Cat brands. Prior experience includes the role of Digital and Events Manager at Butcher's Pet Care, where successful management of brand activation at DogFest in 2024 was notable. Sarah has also held various marketing positions at Hozelock, focusing on B2C and B2B strategies, and at British Dressage, supporting diverse marketing functions. Educational credentials include a Bachelor of Science in Equestrian Sport Science from the University of the West of England.