Sophie J.

Global Partnerships & Community Relations at Insta360

Sophie J. possesses a diverse background in global partnerships, project management, and creative direction within the music and entertainment industries. Currently serving as Global Partnerships & Community Relations at Insta360, Sophie J. specializes in crafting viral social media campaigns in collaboration with influencers and brands. Previous experience includes roles at Gushcloud International as a Project Management Intern, where onboarding overseas talent to Chinese social media was managed, and at Universal Music Publishing Group, focusing on A&R and licensing. Additional internships at Top Dawg Entertainment involved art direction for album cover art, while participation in the Warner Music Group Classroom Series enhanced skills in music marketing strategy. Educational credentials include a Master's of Management Science in Global Affairs from both Schwarzman Scholars and Tsinghua University, alongside a Bachelor's degree from Northwestern University in Radio/Television/Video/Film and Asian Languages & Cultures.

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