Abigail Gelhaus

Abigail Gelhaus serves as the Senior Director of Customer Experience and Senior Director of Strategy and Business Operations at Instacart, leading a 20-person team to develop insights and strategies across various functional areas. Previously, Abigail held the position of Senior Director of Strategy & Business Operations at Stitch Fix, where responsibility encompassed the global strategy for a 4000-person Styling organization and the launch of new product experiences. At Starbucks, Abigail served as Director of Portfolio Management and Analytics, overseeing the portfolio strategy for a significant product pipeline that contributed $5 billion in revenue. Additionally, Abigail worked as Senior Category Manager for Licensed Stores Food, achieving over 20% year-over-year growth. Earlier experience includes a role as Manager of Corporate Strategy at Nordstrom and various positions at Deloitte Consulting. Abigail holds an MBA in Marketing, Strategy, and Finance from Northwestern University's Kellogg School of Management and a B.S. in Business Administration from UNC Kenan-Flagler Business School.