Brit Ali

Brit Ali is a seasoned design leader with extensive experience in product design and user experience across multiple industries. Currently serving as a Senior Product Design Manager at Instacart, Brit leads a team of 15 designers to enhance tooling experiences and has initiated a comprehensive UX audit to establish usability standards. As a co-founder of Wunderstar Kids, Brit illustrated and published a children's book while also spearheading branding and website development. Brit founded Mischief Media, a digital agency, focusing on user experience and branding. Previous roles include managerial positions at Bed Bath & Beyond and Total Wine & More, where Brit demonstrated expertise in team development and strategic design leadership. Brit’s career began with foundational roles in design at companies such as EffectiveUI and SAS at Rochester Institute of Technology, where Brit earned a Bachelor of Fine Arts in New Media Design.