Charles Allison is an accomplished market researcher with extensive experience in both qualitative and quantitative research. Currently serving as a Staff Researcher at Instacart since June 2022, Charles focuses on consumer insights to inform marketing strategies and initiatives. Prior to this, Charles held key positions at Starbucks, providing insights for the Global Center of Excellence and overseeing the Customer Experience program in North America. Charles's prior experience includes roles at Sky, QuMind, and Optimisa Research Limited, where significant contributions to strategic research and innovative methodologies were made. Charles's career began in market research with WaveMetrix and Entertainment News, showcasing a strong foundation in transforming data into actionable insights. Charles holds a Bachelor of Arts degree in History from The University of Sheffield.
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