Heather M.

Heather M. is a seasoned digital marketing professional with extensive experience in SEO strategy and content development. Currently serving as a Senior SEO Marketing Manager at Instacart since April 2021, Heather manages keyword research, content strategy, and execution of initiatives, and has successfully piloted an AI-generated content strategy yielding over 30 million monthly search volume. Previous roles include Digital Marketing Strategist at Ridge Vineyards, where Heather achieved significant engagement lifts, and Content Marketing Strategist at Shutterfly, where content optimization efforts resulted in over 1 million organic monthly visits. Heather's background also includes roles as Digital Marketing Coordinator and Intern, with a strong academic foundation in Mass Communication and Strategic Communication from the University of Florida and Chapman University, respectively.